Why we're free

Dating apps that charge tend to optimize for the experience of the person who pays, not the person who quietly leaves.

The paying user wants to feel powerful. They want their likes to land. They want to see who liked them. They want the algorithm to favor them. Every feature behind a paywall is designed to make the wallet feel like leverage. The platform's incentive is to keep that feeling going, which means keeping that user matching, swiping, paying. The feeling matters more than the outcome.

The person who quietly leaves is the one who matched, never met, and got tired. The platform doesn't owe them anything because they were never the customer.

We didn't want to pick which one of those people to serve. So we picked neither. Love Letter is free, and it stays free, and the trim is the trade. If you're here, you're committed to being here as a real person. If you're not, we'd rather you go.

There's no paid tier. There's no boost. There's no see-who-liked-me unlock. Everyone reads the same notes, has the same likes, has the same daily limit. The thing you're paying with is attention, and you're paying it to other humans, not to a balance sheet.